Hey there! I'm Lawrence.
A Staff Product Designer focuses on enterprise decision systems
I design platforms that helps organizations detect risk earlier, move faster, and operate with greater clarity.
At The Trade Desk and Roku, I've led 0-1 and large-scale initiatives that transformed complex workflows into operational hubs, which surfaces critical signals, reducing lags, and strenghtening revenue-critical systems.
Companies I worked with
Here's a quick snapshot of my experience in the past few years.
Comprehensive work for product launches
Enterprise marketplace redesign
Reducing revenue leakage in seven-figure advertising marketplace deals.
0 to 1 product launch
Cut end-to-end campaign setup time ~50% by standardizing advertising proposals into a single source of truth.
Service design & product transformation
Rethink how people transfer their external assets.
What people say about Lawrence
Lawrence sets the foundation of our Ad internal tools eco-system. His leadership helped the way engineers work with design.
Lawrence was a standout at Roku, excelling in a role where he had no prior experience. He thrived on challenges and was highly receptive to and effective in implementing stakeholder feedback.
Lawrence's contributions to Adtech internal tools surpassed our expectations. His ability to rapidly scale designs is remarkable. He's arguably the best designer I've seen.
