Hey there! I'm Lawrence.
A Staff Product Designer who focuses on Complex enterprise systems and AI-assisted decision-making.
I design platforms that help teams catch problems earlier, make confident decisions, and move faster when the stakes are high.
At The Carlyle Group, The Trade Desk, Roku, and JP Morgan Chase, I've led 0→1 and large-scale platform initiatives across enterprise workflows and AI-assisted decision systems. My work has helped teams shorten execution cycles, catch revenue problems earlier, and turn fragmented workflows into systems people can actually trust and act on.
Companies I worked with
Here's a quick snapshot of my experience in the past few years.
Comprehensive work for product launches
Enterprise AI-assited marketplace redesign
Turned fragmented deal data into an intellengence platform, help sellers reducing revenue leakage in advertising marketplace deals.
0 to 1 product launch
Cut end-to-end campaign setup time ~50% by standardizing advertising proposals into a single source of truth.
Service design & product transformation
Rethink how people transfer their external assets.
What people say about Lawrence
Lawrence sets the foundation of our Ad internal tools eco-system. His leadership helped the way engineers work with design.
Lawrence was a standout at Roku, excelling in a role where he had no prior experience. He thrived on challenges and was highly receptive to and effective in implementing stakeholder feedback.
Lawrence's contributions to Adtech internal tools surpassed our expectations. His ability to rapidly scale designs is remarkable. He's arguably the best designer I've seen.
