Hey, I'm Lawrence.
A Staff Product Designer who focuses on complex enterprise systems and AI‑assisted decision‑making.

At The Carlyle Group, The Trade Desk, Roku, and JPMorgan Chase, I've led 0→1 and large-scale platform initiatives. My work turns fragmented workflows into systems people can actually trust and act on.

View selected work
The Trade DeskRokuJPMorgan ChaseAccenture3MCiscoMicrosoftDesignitThe Trade DeskRokuJPMorgan ChaseAccenture3MCiscoMicrosoftDesignitThe Trade DeskRokuJPMorgan ChaseAccenture3MCiscoMicrosoftDesignit

Selected work

Six case studies · 2019–2026

Catching at‑risk seven‑figure ad deals in days, not weeks.

The Trade Desk / DealDesk · 2025
0→1 launchAI-assisted scoring
1–2 daystime to detection15%adoption, top sellers80+contracts in beta
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DealDesk screens

Building the foundation for a 160+ screen investment platform in under two months.

The Carlyle Group / Unified design system · 2026
Design systemsDesign to code
160+screens migrated27 + 34components and tokens2–3 days → ~1design to merged PR
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Unified design system screens

Cutting campaign setup time in half for Roku's $1B ad business.

Roku / Tarmac · 2022–2023
0→1 launchOrder management
~50%faster campaign setup3×throughput per person300users across 5 teams
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Tarmac screens

Taking the guesswork out of moving assets into Chase.

JPMorgan Chase / Automated account transfer · 2019–2021
Service designFintech
15%fewer support calls19 of 31rejection reasons fixedSelf-servetransfer tracking
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Automated account transfer screens

Helping ad teams find the audience data they already had, instead of rebuilding it.

Roku / Audience data management platform · 2023
Platform redesignData tools
20%fewer duplicate segments200+internal users$3Blost to duplicated work
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Audience data management platform screens

Lifting notification setup engagement from 2% to 40%.

JPMorgan Chase / Chase notification settings · 2021
MobileRedesign
2% → 40%setup engagement15–20%fewer complaints2022cross-platform vision
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Chase notification settings screens
Lawrence Lee
About me

I do my best work in the messy middle, before anyone agrees on the problem.

I work with teams where people make high-stakes decisions every day. And that includes advertisers, investment professionals, and internal operations teams. My job is to cut through the uncertainty, so they know what matters, what to do next, and why.

How I think

I start with what's at stake, then design the decision before the screen. Most of my best projects began as a reframe.

How I work with people

I align design, engineering, and business onto the same mental model early, so we debate the problem, not the pixels.

What I care about

Helping other designers grow. I've taught at BrainStation, mentored 300+ designers, and helped 10 juniors land their first design job.

Outcomes I'm brought in for

Teams bring me in when the stakes are high. I protect revenue integrityDealDeskThe Trade Desk · 2025At-risk deals caught in 1–2 days, not weeksClick to view the case studyTap to view the case study by surfacing problems before they cost money. I speed up executionUnified design systemThe Carlyle Group · 2026Design to merged PR in ~1 day, down from 2–3Click to view the case studyTap to view the case study by keeping design and code in sync. I unlock operational efficiencyTarmacRoku · 2022–2023~50% faster campaign setup for 300 usersClick to view the case studyTap to view the case study by turning scattered workflows into one clear process. And I build customer trustChase notification settingsJPMorgan Chase · 2021Notification setup engagement from 2% to 40%Click to view the case studyTap to view the case study by giving people visibility and control over what matters to them.

More about me

My design leadership

I lead through the work itself: setting direction, building alignment across teams, and staying close to what ships.

DealDeskBrought siloed buyer and seller teams onto one platform0→1 platform Unified design systemLed 2 designers and 10 engineers across the US and IndiaDesign system