Hey there! I'm Lawrence.
I am a product design and strategist who enjoys solving complex problems!
Currently, I am working at The Trade Desk in NYC as a Staff Product Designer. I build digital products and services aimed at accelerating the growth of core business and advertising dollars.
Companies I worked with
Here's a quick snapshot of my experience in the past few years.
Comprehensive work for product launches
0 to 1 product launch
A new way of bringing automation workflow into internal advertising technology platform for streaming business.
Complex tooling redesign
A revolutionary way to explore how publishers could negotiate contracts with advertisers in the programmatic marketplace.
Service design & product transformation
Rethink how people transfer their external assets.
What people say about Lawrence
Lawrence sets the foundation of our Ad internal tools eco-system. His leadership helped the way engineers work with design.
Lawrence was a standout at Roku, excelling in a role where he had no prior experience. He thrived on challenges and was highly receptive to and effective in implementing stakeholder feedback.
Lawrence's contributions to Adtech internal tools surpassed our expectations. His ability to rapidly scale designs is remarkable. He's arguably the best designer I've seen.
